A New Era: How NFTs
Can Revolutionize the Digital Publishing Market
Join us for “All About Blockchain”
We will hear experts across industries talk about the potential and opportunities blockchain technology offers the publishing industry.
We will discuss how publishers can actively shape this new digital
product and prepare for all the upcoming changes to publishers’
Our experts will take questions from the audience and discuss the available products, business models and channels to consider when getting started with NFTs.
This event is free of charge and will take place virtually.
Teo Pham, Delta School: The future of media, NFTs and the metaverse
Teo Pham is one of the leading experts when it comes to NFTs and the metaverse. He is the founder of the largest German speaking web3 community as well as the host of the WΞB3 conference and the „Trends“ Podcast.
Joanna Penn, Author, Podcaster, Futurist: Blockchain and NFTs for Authors – Creativity, Collaboration, Community, and Cash
Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F. Penn.
Daud Zulfacar, license.rocks: Why NFTs are the perfect fit for tomorrow's IP industry
Daud Zulfacar is founder of license.rocks, a customizable white label platform specializing in the topic of licensing.
Caitlin Strempel, MetaMint Marketing: Effectively Market with NFTs
Caitlin Strempel is the founder of MetaMint Marketing, the first-ever woman-owned NFT marketing agency for female-focused brands.
Kristen McLean, The NPD Group: NFTs and other digital innovations will pick up speed – Publisher's Panel
Kristen McLean is the executive director of business development and the primary industry analyst at NPD Books.
James Faktor, Lume Books, Bookvolts: Publisher's Panel
James Faktor is the Co-Founder of Bookvolts, the world's first NFT book publishing company, and Publishing Director for the UK independent publishing house Lume Books.
Philipp Nastaly, Holtzbrinck: Publisher's Panel
Philipp Nastaly is Vice President for Strategy & Transformation at Holtzbrinck Publishing Group. Whilst being fairly new to the publishing industry, he has many years of experience in developing, building & managing new digital business models within the media industry. At Holtzbrinck, Philipp is responsible for the group’s Entertainment growth strategy, including all efforts relating to Web3 / NFT.
Markus Dömer, Carlsen: Publisher's Panel
Dr. Markus Dömer heads the Business Development & AR/VR TechHub unit at Carlsen Verlag GmbH, part of the Swedish Bonnier Group. The core objective of his department is the product-based development of new digital business areas. It deals with the development of digitally enhanced books and new media-related application fields for virtual and augmented reality technology. His team is also developing innovative ideas for new interactive storytelling formats for mobile devices and interactive speakers and is constantly refining e-book and app formats.
Eric Bartoletti, Carsten Lambrecht, Bookwire: How publishers can easily enter the world of NFTs and create their own Digital Originals with Creatokia
Eric Bartoletti is Head of Business Development at Bookwire. Carsten Lambrecht is General Manager for Creatokia.
Let’s talk about blockchain
Blockchain technology represents the next step in media and digital publishing. It opens up new opportunities that will have a long-lasting effect on how we produce and consume content.
NFTs (non-fungible-tokens) are non-replaceable, digitally protected objects on a blockchain.This new format offers a new way to present your content to your audience and benefits from strengths unique to NFTs:
NFTs ownership can be clearly assigned to a specific user
NFTs are created and sold in limited numbers (unique digital items)
NFTs can be linked to digital content (images, text, audio, etc.)
NFTs can act as user authentication for access to digital communities
NFT transactions and ownership are transparent on the blockchain
NFT resales can bring reselling commissions for publishers
What awaits you?
There is a lot to discuss as we explore the potential of NFTs for publishing. However, the topic is complex and we are only starting to discover best-practices for this format. Moreover, established permission standards, regulations and laws are also now catching up to the new technological possibilities of NFTs.
In order to get a better understanding of the potential and impact of blockchain technology on the publishing industry, we need a closer exchange between blockchain and publishing experts.
With “All About Blockchain” Bookwire offers you a forum and the opportunity to delve deeper into this fascinating subject from a publishing perspective. Movers and shakers from publishing will meet experts from the field of blockchain. Join us!
The conference will take place virtually on 29 March at 15:00 CEST/9:00 EST.
Register for free here. We look forward to seeing you!
Previous All-About Conferences
27 Feb 2020
24 June 2020
20 May 2021
14 Sept 2021
Penguin Random House, Wondery, Blinkist, Grupo Planeta, Canongate Books, Red Bull Media House, BBC Studios, HarperCollins, Universal Music GmbH, Nextory, Audio Publishers Association, Frankfurter Buchmesse, SAGA Egmont International, Santillana, Storytel, BookBeat, Edel Germany, Springer Nature, Deezer, Amazon.com, Sony Music, Bayard Editions, Grupo Planeta, Hodder & Stoughton, Audible, Scribd, Bloomsbury, Faber and Faber, Google, Singel Uitgeverijen, Thames & Hudson, Princeton University Press, Yale University Press, BolognaFiere, Gyldendal, Bonnier Books , Editions de la Martinière, Ingram Content Group, Universidad Nacional Autónoma de México, Rakuten Kobo, Apple, Pearson, The Walt Disney Company, Nielsen...
Bookwire GmbH was founded in Frankfurt in 2010 as a service provider for publisher distribution of eBooks and digital content. Since then, it has become one of the leading international businesses in digital publishing technology. Bookwire currently employs 100 members of staff in Germany, the UK, Spain, Brazil, Mexico and the US, who take care of more than 1,900 publishers in the fields of eBooks, audiobooks and Print-on-Demand. The pioneering software “Bookwire OS – One Solution”, launched in 2019, has delivered, analysed and marketed around 500,000 eBooks and 100,000 audiobooks in all relevant distribution channels.
Our service package for your publishing house
Great production services for your eBooks and digital audiobooks
Reporting and analysis from
a single source